Why Your Brand Can Benefit from 6-Second Video Ads
It may seem like a cruel joke to some brand managers and marketers, but the 6-second video ads format is about to become a standard across multiple platforms. YouTube, Facebook and even TV broadcaster,...
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Evolving the Ad: Facebook launches “Collection”
Facebook has made strides in the world of digital advertising. Whether you’re telling a story through video or photo ads. Or choosing a certain objective with lead ads, dynamic ads and link ads....
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The #1 Small Business Tip for Growing Your Instagram
Instagram has become a crowded space for brands, but rightfully so. Younger audiences have fled Facebook and Twitter, choosing to engage on newer social media channels such as Instagram and Snapchat....
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Miss the Memo on Emotion Detection and Recognition Technology?
Do You Know About Emotion Detection and Recognition Technology? Entwined deeply in psychology, it’s no surprise marketing is driven on consumer habits, but what if we could take it a step further,...
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Facebook introduces Watch Video Hub
You may have noticed a strange new tab on your Facebook app or homepage shaped like a screen with a play button. This is Facebook’s new Watch video hub which will feature long-form content and original...
View ArticleFacebook Releases New Ad Policy Manifesto
It’s nearly impossible to scroll through Facebook for longer than a minute without running into an advertisement that is suspiciously relevant to your life. Whether it’s an ad for dog food or watches,...
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What The New Facebook Algorithm Really Means For Businesses
Last month, social media stood still awaiting Mark Zuckerberg’s announcement on the changes to the Facebook Algorithm, a change that has a huge impact on Facebook users’ newsfeeds, but even greater for...
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3 Brands & Marketing SXSW Sessions We’re Most Excited For
Every year the Agency Entourage team takes a trip down to Austin for SXSW to learn about the latest and greatest marketing trends. With so much going on there’s no way to capture everything. That’s...
View ArticleHow to Ignite Your Online Community, Change The World
Content happens fast. Content never sleeps. How does a brand keep up? By building up their online community and letting them do the work. Facebook Creative Shop‘s Andrew Keller hosted a session called...
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Social Media Marketing: What’s New With Instagram Stories
There are some exciting changes to Instagram in 2018! Staying up-to-date on what you can expect from all social media platforms is what we do as your trusted Dallas digital marketing agency. We think...
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